Here’s the thing about paid traffic … If you can’t do it, you really don’t have a business. Sure, you can eek out a living manually beating the bushes and pounding the virtual pavement, but that ain’t a business. It’s a job. So like it or not, you need to learn how to do paid advertising and ride the tidal waves of change that are sweeping through the social media … [Read More] about [Split Test Results] Advertising Sacred Cows Toppled
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Pound for Pound Your Marketing Tool Boxes’ Cheapest and Most Powerful Tool!
How much would you pay for a super-powerful persuasion tool that’s no-brainer easy to use, and that turns suspicious and resistant prospects into passionate … [Read More] about Pound for Pound Your Marketing Tool Boxes’ Cheapest and Most Powerful Tool!
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How to Sequence Your Sales Talk for Maximum Yeses …
The Internet, as a marketing medium, is unique ... Unlike direct mail and space, where you can, if you so desire, effectively “push” your entire message out to … [Read More] about How to Sequence Your Sales Talk for Maximum Yeses …
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Who Are You and Why Should I Listen to You?
Realize that if you’re asking for any kind of significant action in your marketing, you are seriously limiting your conversion potential by not having a strong spokesperson delivering your sales message. People respond to people much more readily than they … [Read More] about Who Are You and Why Should I Listen to You?
Persuasion Tactics Training — $400K in 16 Days!
We’ve been talking about overall, big-picture strategy lately, so let’s drop back and look at a critical tactic today. Because whether you’re a high-flying entrepreneur, an agency owner, a professional copywriter, a coach, a mom-and-pop business, or … [Read More] about Persuasion Tactics Training — $400K in 16 Days!
What Never To Do On A Podcast …
I was interviewed by Itamar Shafir earlier this month for the Marketing Umbrella podcast, and I said some terrible things… My guest etiquette was abominable, like eating caviar with a spoon and mistaking the gravy for soup. It was awkward and … [Read More] about What Never To Do On A Podcast …